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THE BRIEF

Tutlub is a social network app that helps the government tackle Islamophobia.

Following the app’s success in other countries, Tutlub needed a revamped identity that will make the app the #1 lifestyle platform for successful and professional Muslims in the world.

THE CHALLANGE

Religion is a very delicate subject and rebranding a religious platform brought up various challenges. One of which was finding the middle ground between the conservative Muslims likes and dislikes and the modern or non-conservative Muslims dos and don’t to determine the design and user experience on the app.

THE RESULT

An elegant, minimalistic and eye catching lifestyle mobile app that is well accepted and loved by all segments of the users.

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